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    <description>My blog feed description</description>
    <link>http://cms-1.doublespark.eu/</link>
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    <pubDate>Sat, 23 May 2009 09:07:36 +0000</pubDate>
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      <title>Creating marketing copy based on substance, not spin</title>
      <description><![CDATA[A  year ago in the Chartered Institute of Marketing’s ‘Marketer’ magazine, David Taylor wrote an excellent article about the need for telling ‘compelling brand stories based on substance’.]]></description>
      <link>http://cms-1.doublespark.eu/blog-will-display-individual-blog-posts/items/creating-marketing-copy-based-on-substance-not-spin.html</link>
      <pubDate>Wed, 29 Jul 2009 13:50:00 +0000</pubDate>
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      <title>‘Analogue marketing’, anyone?</title>
      <description><![CDATA[It’s hard to read about marketing nowadays without ‘digital marketing’, ‘e-marketing’ or some similar phrase cropping up. There are digital marketing conferences and awards, and at Marketing Ability we are delivering a course leading to the Chartered Institute of Marketing’s e-Marketing Award.]]></description>
      <link>http://cms-1.doublespark.eu/blog-will-display-individual-blog-posts/items/analogue-marketing-anyone.html</link>
      <pubDate>Fri, 17 Jul 2009 00:00:00 +0000</pubDate>
      <guid>http://cms-1.doublespark.eu/blog-will-display-individual-blog-posts/items/analogue-marketing-anyone.html</guid>
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      <title>Packaging services</title>
      <description><![CDATA[Marketing Magazine today reported that UK supermarket chain Sainsbury’s are launching a press campaign to promote price reductions across their ‘Basics’ range of budget products.]]></description>
      <link>http://cms-1.doublespark.eu/blog-will-display-individual-blog-posts/items/packaging-services.html</link>
      <pubDate>Fri, 10 Jul 2009 14:06:00 +0000</pubDate>
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